Why Use LinkedIn Marketing?

Why Use LinkedIn Marketing

Hello, welcome to Blog Central. This is where you learn why you should use LinkedIn.

LinkedIn, that is what I want to bring to your attention. This is another social media network that will help you grow your business. LinkedIn is a business-oriented social networking service. You will meet a lot of people with the same interest as you. That is a good thing if they like you, it’s a great way to get your business heard and seen.

It took me a long time to finally get the hang of LinkedIn and sometimes I still don’t think I understand it. LOL. That is what I want to help you do. I want you to understand how this will help you out.

Remember, Social media is growing every day. If you think it’s dead then you better think again. Social media is alive and well.

I’ll give you a brief history about LinkedIn and I ‘ll also write a little about SlideShare. After all, they are part of LinkedIn.

Brief History Of LinkedIn

Here is a little history about LinkedIn. It’s good to know how a website got started. That way you will be able to tell if it might help you. There are a lot of fly by night websites that don’t make it. So it’s good to know a little bit about what you are getting yourself into.

  • Founded-December 2002
  • Headquarters-Mountain View, California, U.S.A
  • Area-Worldwide
  • Founders-Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, Jean-Luc Valliant
  • Revenue-$2.21 billion (2014)
  • Website-www.linkedin.com
  • Alexa Rank 14 (August 2015)
  • Users-400 million
  • Launched-May 5 2003: 12 years ago

As you can see from above, LinkedIn has been around for 12 years and is a trusted site. LinkedIn is still growing. It’s a place you should visit. You can increase traffic to your site.

How To Use LinkedIn?

A lot of people and me included asking these questions about the use of LinkedIn. What is the point of LinkedIn? People I work with already know my email address, so why should I join? How can LinkedIn help my business? I asked the same question before joining LinkedIn.

This is an age breakdown of Facebook and LinkedIn

Here is a fact about LinkedIn. Pew research says that the kind of people that are on this network are well educated. Most of them have a Bachelor degree or higher. On top of that, most of them make over $75,000 a year and more. These are the kind of people that you want to be connected with.

LinkedIn is great especially if you are looking for a job and submit a resume. Nowadays, when they look at your resume, best likely they will check out your LinkedIn profile. That way they can see what kind of people you are connected with and what it is like to work with you. So, even if you don’t think you will use LinkedIn all that much, it is still better to go ahead and open an account.


When people go to your LinkedIn account, the first thing they usually look at is your profile page. Before connecting with you, they want to see what kind of person you are. Make sure that your profile page is findable and visually appealing to people.

Make sure you have an appealing profile image. Have a good headline title. Take your time and write out your profile page. Don’t miss anything, fill in every space.

If you have more than 1 job, put them in there. Write out a good description of each job. It’s like my profile, which I will be updating soon. I work for a delivery service. Also, I do mystery shopping. When I have my own website. I should include all three of these in my profile.


After you have completed your profile, start looking for people. You can search for friends, co-workers and other people that have the same interests as you. Then, you can send them an invitation to connect with you.

Join the Business Network that cares

When you receive invitations, don’t just connect with anyone. Take a look at their profile first. She if they sound legit and will be helpful in you moving forward.

You will have more connection and get great information for whatever you might be looking for if you stay active. So keep your page active and always stay in touch with your connections.

Start Or Join Groups

You can join groups or you can start your own group.

When joining groups, you need to make sure it’s relevant to your interests. Plus, most groups might not let you join unless it makes sense to what you have to offer.

If you start a group or groups, make sure that people who ask to join will be relevant to your interests. Some people will join just to get their brand known. Most of those will probably be spam. You don’t want that.

Whenever you post a new blog on your website, share it with the proper groups that you have joined. This will help promote your website better and more people will come to your website.

These are 3 great ways that you can you LinkedIn and get your website out there.


I’ll make this short and sweet. SlideShare, a great way to share your content. I’m new to this, so I don’t fully understand it. I’ll give you as much information as I can.


This is a brief history of Slide Share:

  • Web Address-www.slideshare.net
  • Type Of Site-Slide hosting service
  • Owner-LinkedIn
  • Launched-October 6, 2006
  • Alexa rank-121 (April 2014)

So, as you can see they are owned by LinkedIn. They Launched about a few years after LinkedIn.

The Purpose Of SlideShare

Another great network owned by LinkedIn

LinkedIn SlideShare is a Web 2.0 based slide hosting service. You can upload files privately or publicly. The formats that you can use are as follow:

  1. PowerPoint
  2. PDF
  3. Keynote
  4. OpenDocument

Originally, it is like YouTube except for slideshows. LinkedIn acquired this in 2012. It was meant for businesses to share slides among employees more easily. Now it is used to upload for entertainment.

This website gets more than 70 million users a month. SlideShare has about 38 million registered users. SlideShare was voted the World’s top 10 tools for education and e-learning.

As you can see, SlideShare is a great way to increase your traffic to your website. With that many users, and if you have a great content and images, you can be noticed.

So you really should sign up and give it a try. After all, it’s free to join.

My Final Words

LinkedIn is a very good social network to get involved in. This network is growing every day. So, join today, I’ll be your first connection if you would like. Also, join SlideShare. This can help you grow your business. I look forward to seeing you there.

If you have any questions or would like to say hi, leave a comment below. I look forward to hearing from you.

Thank you again for visiting my blog here at Blog Central.









Add a Comment

Your email address will not be published. Required fields are marked *

CommentLuv badge