What You Should Know?….Understanding Content Marketing

Understanding Content Marketing

Hello, welcome to Blog Central, where you get all the information about content marketing.

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. That does not mean just any content. It’s got to be original, fresh, you, yes it has to be you. When writing your content out, be yourself. Write like if you were talking to a friend. Not like you are out to get people. You want friends and people that will follow your blog. You want to help people first and foremost.


Content marketing
Introducing content marketing

Anybody can write content, but only some can write content and get known. What I mean by this statement is that anybody can copy content and get it on their blog. But the only people to get known is by writing original stuff, your own content. Anyway, you don’t want to copy anyone’s work, that’s stealing. I have heard it time and time again about people copying content. Go to some forums, people complain about it all the time. Google doesn’t like that, so don’t expect to get ranked to good or if at all.

So be original, don’t be a faker. Be real not a copy cat.

 “Content is the atomics particle of all marketing across paid, owned, and earned channels. A Culture of Content starts with an obsession of customer”                                                                                                                                                               Michael Brenner

….More you need to understand about Content Marketing

Don’t make your whole site about yourself, always promoting products. Help people. Don’t get me wrong, the whole idea of getting into internet marketing is to make money. But still, people are more likely to come back to your site if you are showing that you are trying to help them out.

When people visit your blog, those are the people that might be putting food on your table, so show that you are interested in them. It’s not bad putting Affiliate links out there. You do want them to buy, but you also want them to come back just to visit your blog and read great outstanding content.

….And for God sake, don’t ever downgrade another person product. It’s found to new a review on something that you believe doesn’t work, but never say your product is better. You got to be fair. So do a professional review. Again, don’t get me wrong, I expect a little bit of anger input in your posts. But don’t make that the point of your review.

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?”                                           Ann Handley

Strategies for Content Marketing

You need to come up with a good strategy for Content Marketing. It’s just not about writing, you need to have a plan of action to get more traffic, so people will come back to visit you. Just to name a few:

Content marketing
Have a strategy in place
  1. Personal Connection
  2. Be Relevant
  3. Be Honest
  4. Write Differently
  5. Be Consistent

There are tons of other ways to come up with Strategies that will fit your needs. These to me are the first ones you should know.

Personal Connection

Think about it for a second.

Personal connection
Stay connected with your audience

You walk into a crowded room, Don’t you want to fill connected to some of the people you meet? Sure you do. It’s the same thing when writing a blog. You want to feel connected to your audience. You want people to know you. Get connected, get to know them.

The best way is through comments. When someone leaves a comment, reply back. Read it and care about their needs. Show them that you’re interested in what they have to say. So remember, reply to all comments.

Be Relevant 

Be relevant about what you write. This can go with the Personal connection, in that you want to know what your audience wants. Be Relevant to what their needs are, not yours. So your timely matter when you write needs to be what your audience wants to read.

Make sure your content is relevant to your niche

A great place to look for what the audience needs are can be found under forums and question/answer sites. People are always trying new ways of finding the solutions to their problems or situation they might be in. Join a community of people that are in the same niche you are in.

Google forum and whatever your niche is and you will find a list of them.

Be Honest

The biggest issues facing bloggers today is being Honest. Don’t get me wrong, there are a lot of good bloggers out there that are very trustworthy. You just need to beware of the few that are not.

Be honest with when writing content

So be Honest. Your biggest goal is to get your audience to trust you. If you are into Affiliate Marketing, you want to promote products that will do your audience some good. If you are not buying the products that you promote then, at least, you need to study that product and make sure it’s doing some good.

So to my fellow bloggers, be honest. If Google finds out you are dishonest, then you will not get ranked. To give yourself a bad name.

Write Differently 

This is another area that we as bloggers should really work on. Anyone can write content, but can you make it stand out from the rest. Try not to write like other people. That’s why earlier I said that you need to be yourself. Don’t try to be something you’re not.

Make your brand stand out from the rest. Not every article has to be golden, but on some try write like you have never written before. Every so often goes over your past posts and try to polish them up. What I do, is each day I’ll go over one post and see what I can do with it. I don’t advise spending a lot of time, just one a day.

Be Consistent 

Next to being honest is Consistent. You have to stay on top of your blog. I know that for new bloggers and this go for me it’s hard to get at least 1 post a week. I do try, though, but having full-time job sucks. But I know that will end soon. Then I will be putting a lot more great information out there.

Make sure you write consistently

Anyway, try and stay on time of your blog and try to write consistently. If all else, write at least 1 a week. And update your past pages and post and update them. You should really care about your blog. I’m still messing with mine, trying to make it look great.

  “Social has a powerful way of connecting great minds. Tell the world why you’re one of them. Build your brand.                                                                                                                              Deanna Lazzaroni

My Final Words

If you want to be a blogger on fire, go for it. There is nothing that can stop you. Just have the faith, open that website and keep striving to be one of the best out there. Remember our President, President Abraham Lincoln failed at just about everything he did. But he never gave up, he became President. So if you need help or have any questions, please leave me a comment. Or if you want to know what President failed at, just leave it below. Thank you again, for visiting me here at Blog Central.

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“Modern marketing is about taking risks and not being afraid to fail. No matter how much we research and study our audience, we’re not always going to hit the mark when we create content. The key is to recognize the failures, learn from them, and move on. And the way to do this is simple…measure everything!”                                                                                                                                                                             Gurdeep Dhillon






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